Home Again Furniture Bank
Building the Foundation for the Next Decade
Project Snapshot
Client: Home Again Furniture
Location: St John’s, Newfoundland & Labrador
Sector: Nonprofit
Services: Strategic Planning & Governance
Timeline: Spring 2026
Impact at a Glance
Developed a practical strategic roadmap, governance framework, and succession plan to support sustainable growth and organisational alignment.
Created a suite of implementation-focused deliverables, including a strategic plan, governance review, environmental scan, best practice review, and updated organisational policies.
Strengthened leadership confidence and long-term organisational sustainability by translating goals into clear, actionable steps for future impact.
The Challenge
As Home Again Furniture Bank entered its second decade, the growing organisation found itself at a pivotal moment. Over the previous years, it had expanded its impact, launched a social enterprise thrift store, and evolved its leadership structure. As Amy Tulk, Executive Director, explained, the organisation had seen “a lot of restructuring” and “a lot of growth” in recent years. While the progress was exciting, it also created new complexity.
Their team recognised the need for a clear roadmap to guide future growth, strengthen governance and ensure long-term sustainability. In order to achieve their ambitious goals and expanding impact, Home Again Furniture Bank needed organisational alignment to turn their vision into reality.
The challenge was creating a strategy that could transform big-picture aspirations into an actionable plan for the years ahead.
Our Approach
For Amy, what stood out the most was the level of trust established throughout the process. “The Purposeful Group understood social enterprise, community organisations, and the challenges we face" she shared.
As Home Again Furniture Bank navigated a period of significant growth, it needed a partner who understood both the opportunities and complexities that come with scaling impact. Through interviews, workshops, and planning sessions, we worked closely with the organisation's leadership, board, and team to understand its ambitions, challenges, and vision for the future.
"They knew what steps needed to take to get that out of us," Amy reflected. "They were very organised and structured in how they got that out of us."
As those conversations unfolded, it became clear that the organisation knew where it wanted to go. What it needed was a roadmap to support growth, strengthen leadership, and ensure the structures behind its mission could sustain the next chapter of its impact.
Together, we developed a strategic plan, governance recommendations, succession planning resources, and updated employee policies that reflected both the organisation's ambitions and the realities of day-to-day operations. Throughout the process, the focus remained on creating practical solutions that the team could implement and use long after the engagement ended.
"They could see what we were wanting, what our hopes were, and they were able to put it into an actionable solution."
We Delivered:
Governance review report with recommendations
Comprehensive succession plan
Strategic plan with actionable priorities
Environmental Scan and Best Practice Review
Impact
Home Again Furniture Bank is actively using the plans, tools, and recommendations developed throughout the engagement to guide decision-making and support its long-term vision for growth and sustainability. "It wasn't just a large report with recommendations," Amy shared. "Everything was broken down into actionable steps that made sense for our team."
The most meaningful outcome was the confidence the process gave the organisation as it looks toward the future. "One of the most valuable things was hearing that we were headed in the right direction," Amy reflected. "We had ambitious goals, and their response was never, 'That's too much.' It was, 'Absolutely, and here's how you'll get there.'"
The work also laid the foundation for an ongoing partnership. Home Again Furniture Bank continues to work with The Purposeful Group to support implementation of the strategic plan, including follow-up sessions focused on helping staff understand and engage with the organisation's future direction.
Like many relationships in the social impact sector, the engagement didn't end with the final deliverables. The teams continue to stay connected, and work together toward Home Again's long-term vision for expanded impact across Newfoundland and Labrador.
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Client Reflection
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“They were cheerleaders for our vision, but realistic ones. They helped us see what was possible and what steps would be required to make it happen.”
~ Amy Tulk, Executive Director, Home Again Furniture Bank